EX GCI MENA HEAD TO GO IT ALONE

Award winning PR veteran Greg Wixted has departed his job and is to launch is own consultancy. Wixted the former head of GCI Public Relations, based in Dubai is poised create a consultancy offering not only agencies, but corporate clients PR guidance in both the UK and the Middle East.

Greg Wixted Public Relations' principals offer clients more than fourteen years of public relations experience having served large public companies and pre-IPO start-ups in FMCG, banking, real estate and telecommunications industries:

For the last three years Wixted has been working in the region and has successfully brought his clients an award-winning style of PR management, based on results driven communications. He has earned a reputation for his tenacity, ability to network with media and industry leaders, and for creating winning PR campaigns and has recently voted member of the year by Madison’s Who’s Who as one of the leading and most influential PR’s in the Middle East region.

Wixted will offer a wide range of services from providing on the client side: strategic counsel to business leaders, development of crisis & issues communications programmes, to setting up corporate communications functions and walk companies through the pitch process when choosing a new agency. On the agency side he will help start up regional agencies develop their business and apply new client offerings and PR methodologies like Digital Media.

Talking about the launch, Wixted commented "I think there is a real need to raise the PR bar in the region and I want to help both agencies and clients do this. Knowing the how to run a press office and how to generate coverage isn't enough to support strong brand-awareness campaigns. It must be combined with an understanding of corporate needs, the business challenges of today, creativity and a lot of knowledge. That’s what delivers my clients the kind of results that matter, results tied to business objectives”.